Map Overlay: Use this map to visualize volume (visits) and quality (pages per visit, conversion rates, per visit value, etc.) metrics by geographic region. Click on any region to zoom into the city level.

New vs. Returning: A high number of new visitors suggests that you are successful at driving traffic to your site while a high number of return visitors suggests that the site content is engaging enough to keep visitors coming back. You can see how frequently visitors return and how many times they return in 'Recency' report and the 'Loyalty report', both under 'New vs. Returning' in the Visitors section.

Languages: Which languages do your visitors prefer to use and how do these groups of visitors differ with respect to site usage, conversions, and other metrics? This report captures the preferred language that visitors have configured on their computers. Understanding who your visitors are is crucial to developing the right content and optimizing your marketing spend. Often, geo-location is not enough, as many countries have diverse populations speaking different languages which present important market targeting opportunities. Analytics uses the standard abbreviations used by browsers to represent languages (such as en-us for English US).

Visits (Visitor Trending): The number of visits your site receives is the most basic measure of how effectively you promote your site. Starting and stopping ads, changing your keyword buys, viral marketing events, and search rank are some examples of factors that influence the number of visits your site receives.

Absolute Unique Visitors (Visitor Trending): How many people came to your site? The Absolute Unique Visitors report graphs people (Visitors) instead of visits. A Visitor is a construct designed to come as close as possible to defining the number of actual, distinct people who visited a website. Unique Visitors represents the number of non-repeat (counted only once) visitors to your website. The Absolute Unique Visitor report aggregates all of the unique visits in the active date range you select, regardless of how many different days the visitors visited your site and how many times they visited your site during different sessions.

Pageviews (Visitor Trending): Pageviews is the total number of pages viewed on your site and is a general measure of how much your site is used. It is more useful as a basic indicator of the traffic load on your site and server than as a marketing measure.

Average Pageviews (Visitor Trending): Average pageviews is one way of measuring visit quality. A high Average Pageviews number suggests that visitors interact extensively with your site. A high Average Pageviews results from one or both of:

1. Appropriately targeted traffic (i.e. visitors who are interested in what your site offers)
2. High-quality content effectively presented on the site.

Conversely, a low average pageviews indicates that the traffic coming to the site has not been appropriately targeted to what the site offers or that the site does not deliver what was promised to the visitor.

Time on Site (Visitor Trending): Time on site is one way of measuring visit quality. If visitors spend a long time visiting your site, they may be interacting extensively with it. However, Time on site can be misleading because visitors often leave browser windows open when they are not actually viewing or using your site.

Bounce Rate (Visitor Trending): Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages aren't relevant to your visitors. You can minimize Bounce Rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy. Bounces may also show up as 0 second visits in your reports, as Analytics calculates time between page loads to determine visit length.

Loyalty (Visitor Behavior): Loyal visitors are frequently highly engaged with your brand and a high number of multiple visits indicates good customer/visitor retention. A high number of new visitors (i.e. those on the left of the histogram) indicates strong visitor recruitment. On this histogram, your most loyal visitors are shown on the right and your new and least loyal visitors are shown on the left.

Recency (Visitor Behavior): The frequency with which visitors return to your site can indicate their level of engagement with your brand and their readiness to buy. On this histogram, visitors are categorized according to the number of days that have elapsed since their last visit. For example, new visitors are included in the "0" bar at the left of the histogram. Visitors who last visited the site more than one year ago are included in the 366+ bar.

Length of Visit (Visitor Behavior): Length of visit is a measure of visit quality. A large number of lengthy visits suggests that visitors interact more extensively with your site. The graph allows you to visualize the entire distribution of visits instead of simply the 'Average Time on Site' across all visits. Keep in mind that 'Average Time on Site' is skewed by visitors leaving browser windows open when they are not actually viewing or using your site. You can see whether a few visits are skewing your 'Average Time on Site' upward or whether most visits to your site have a high average time.

Depth of Visit (Visitor Behavior): Depth of visit is a measure of visit quality. A large number of high pageviews per visit suggests that visitors interact extensively with your site. The graph allows you to visualize the entire distribution of visits instead of simply the average pageviews per visit. You can see whether a few visits are skewing your average pageviews per visit upward or whether most visits to your site result in a high number of pages being viewed.

Browsers (Browser Capabilities): Which browsers do your visitors use? Optimizing your site for the appropriate technical capabilities helps make your site more engaging and usable and can result in higher conversion rates and more sales.

Operating Systems (Browser Capabilities): Which operating systems do your visitors use? Optimizing your site for the appropriate technical capabilities helps make your site more engaging and usable and can result in higher conversion rates and more sales.

Browsers and OS (Browser Capabilities): Which browsers/operating system combinations do your visitors use? Optimizing your site for the appropriate technical capabilities helps make your site more engaging and usable and can result in higher conversion rates and more sales.

Screen Colors (Browser Capabilities): How many screen colors can your visitors see? Optimizing your site for the appropriate technical capabilities helps make your site more engaging and usable and can result in higher conversion rates and more sales.

Screen Resolutions (Browser Capabilities): Which screen resolutions do your visitors use? Optimizing your site for the appropriate technical capabilities helps make your site more engaging and usable and can result in higher conversion rates and more sales.

Flash Versions (Browser Capabilities): Which versions of Flash do your visitors have installed? Optimizing your site for the appropriate technical capabilities helps make your site more engaging and usable and can result in higher conversion rates and more sales.

Java Support (Browser Capabilities): Is Java supported on your visitors' platforms? Optimizing your site for the appropriate technical capabilities helps make your site more engaging and usable and can result in higher conversion rates and more sales.

Network Location (Network Properties): Which internet service providers do your visitors use? This report allows you to track the internet service provider (ISP) domains to which the user resolves. The domain is determined by the internet service that owns the user's internet protocol (IP) identifier.

Hostnames (Network Properties): If you have multiple domains with the same website content, which domains do visitors visit? This report shows the total number of pageviews that each domain received. If a domain appears on this report that is not one of your domains, the domain in question points to a website that has your urchin.js link (and possibly other content owned by you).

Connection Speeds (Network Properties): Which connection speeds are your visitors using? Optimizing your site so that it loads quickly for most visitors can result in higher conversion rates and more sales.

User Defined: This report allows you to compare visitors from custom segments that you have defined. You define these segments by calling the __utmSetVar function in your website code. For example, if visitors fill out a form on your site in which they provide a professional title (such as "manager", "technical specialist", "marketer"), you can call __utmSetVar to capture and store their selections in the user defined variable. This report allows you to compare the visitor segments you have captured.

2. The Traffic Sources section contains the following reports:

Overview: This report provides an overview of the different kinds of sources that send traffic to your site. The graph shows traffic trends; the pie-chart and tables show what is driving the trends. "Direct Traffic" is visits from people who clicked a bookmark to come to your site or who typed your site URL directly into their browser. "Referring Sites" shows visits from people who clicked to your site from another site. "Search Engines" shows visits from people who clicked to your site from a search engine result page.

All Traffic Sources: How do people referred from search engines, sites, and tagged links compare to the "average" visitor to your site? The graph shows the overall trends while the table shows the specific sources (i.e. search engines, sites, and tagged links) driving the trends.

Direct Traffic: How do the people who clicked a bookmark to come to your site or typed your site URL into their browser compare to the "average" visitor to your site? Direct traffic can include visitors recruited via offline (i.e. print, television) campaigns.

Referring Sites: How do the people referred from other sites compare to the "average" visitor to your site? The graph shows the overall trends in traffic volume from referrals while the table lists the sites driving the trends.

Search Engines: How does search engine traffic compare to traffic as a whole to your site? The graph shows overall trends while the table lists the search engines driving the trends.

Keywords: How does traffic from search keywords compare to traffic as a whole to your site? The graph shows overall trends while the table shows the keywords driving the trends.

AdWords Campaign (AdWords): How do the people referred from your AdWords Campaigns compare to the "average" visitor to your site? Click an AdWords Campaign in the table to see its component ad groups and keywords. The "Clicks" tab displays the AdWords cost, impression, and ROI data useful for monitoring the profitability of your AdWords Campaigns and keywords.

Keyword Position (AdWords): Where do your AdWords ads appear on Google search results pages and how much influence does search position have on volume (Visits) and visit quality (Avg. pageviews, conversion rates, per visit value)? Use this report to determine your optimal search position for each keyword and plan your bidding accordingly. Drill down from any keyword to see its display position: T1 through T3 indicate that your ad was promoted to the top of the search results page. Positions 1 through 8 indicate a position in the right-hand column on the first page.

Campaigns: How do the people referred from your configured campaigns compare to the "average" visitor to your site? The graph shows overall trends while the table lists each of your configured campaigns. Since all traffic in this report results from campaigns that you explicitly control, you can use this information to add or delete campaigns, or to determine the effectiveness of tests that you have set up using custom tags.

Ad Versions: How do your AdWords ads (and configured campaigns in which you have use the "content" tag) compare against each other? This report shows you which ad copy (in AdWords ads or in configured campaigns) is most effective. Ads with high clickthrough rates show that the copy is effective at getting the user to click, while high bounce rates, for example, indicate a need for landing pages that are consistent with what the ad promises.

3. The Goals section contains the following reports:

Overview: For non-ecommerce sites, goal conversions are the primary metric for assessing how well a site fulfills business objectives. Use the graph to identify conversion trends for any one of your goals or for your overall conversions and conversion value.

Total Conversions: For sites unrelated to ecommerce, goal conversions are the primary metric for assessing how well a site fulfills business objectives. Use the graph to identify conversion trends for any one of your goals.

Conversion Rate: For sites unrelated to ecommerce, the conversion rate is the primary metric for assessing how well marketing, site, and content work together to achieve business objectives. Conversion rate is the percentage of visits that result in the visitor taking an action that you have defined as important to your business.

Abandoned Funnels: Goal abandoned funnels shows the number of times a visitor started a conversion activity without completing it. The funnels tracked for this report are those that you established when you defined your conversion goals. You can minimize abandoned funnels by designing easy to complete conversion steps that will be accepted and clearly understood by your visitors.

Goal Value: Goal Value is the total revenue realized from goal conversions. This report shows the monetary value produced by goal conversions on your site. This value is derived by multiplying the number of goal conversions by the value that you assigned to each goal.

Funnel Visualization: At what point do visitors who begin a defined funnel process abandon it? Select a goal funnel from the drop down menu at upper right. The centermost column of boxes represent the steps in one of your defined goal funnels. Shown within each box is the number and percentage of visitors who continued during each step. The boxes on the right hand side show how many people abandoned each step and where they went. The boxes on the left show where people arrived into the funnel and where they came from.

4. The Ecommerce section contains the following reports:

Overview: The report provides an overview of ecommerce activity on your site. Revenue is the value of purchases. Conversion Rate is the percentage of visits that results in a purchase. Transactions is the number of purchase orders and Average Order Value is the average revenue from each of those purchases. Purchased Products shows how many different products (SKUs) were sold.

Total Revenue: Revenue is determined by the number of purchases and the average purchase value. Some important steps you can take to maximize revenue are:

1. Purchase targeted advertising and write effective ads (see the Traffic Sources reports)
2. Make sure your landing pages show the information, services, or products that you promise in your ads (review the Content reports to help minimize bounce rates)
3. Simplify your conversion funnels so that fewer would-be customers abandon the checkout process (review the Goals reports)

Conversion Rate: This report shows the rate at which visits to your site result in purchases. Tracking conversion rates over time is an effective way of determining whether your marketing and website are becoming more or less efficient at turning visitors into customers. Note that conversion rates are most useful as company-specific benchmarks against which to assess marketing and site effectiveness because conversion rates vary considerably across businesses (even within the same industry).

Average Order Value: Tracking changes to the average order value over time is important to catalog sites that may change and shift which products and services they are actively marketing. Many ecommerce sites monitor this metric to see if cross promotions are working. This is an important metric that works its way into many higher level executive and shareholder reports.

Product Overview (Product Performance): How much of each product do you sell? This report shows the number of items sold, the total revenue, the average price, and the average order quantity for each product you sell online. Click any SKU to drill down and view detail.

Product SKUs (Product Performance): This report shows the number of items for each SKU sold, the total revenue, the average price, and the average order quantity for each product you sell online.

Categories (Product Performance): How much of each product category, product, and SKU do you sell? For ecommerce sites, understanding which products are selling online is crucial for generating relevant content, promotions and advertisements. This report shows the number of items sold, the total revenue, the average price, and the average order quantity for each product you sell online.

Transactions: This report is a list of all transactions on your site, useful for auditing your transactions.

Visits to Purchase: How many visits does it take for visitors to purchase? Understanding your sales cycle is important to the overall success of your site. This report helps you understand how many visits it takes to convert your visitors into customers and, by extension, the kind of content you need to create in order to reach your prospects.

Time to Purchase: How long does it take before visitors make a purchase? Understanding your sales cycle is important to the overall success of your site. This report helps you understand how long it takes to convert your visitors into customers and, by extension, the kind of content you need to create in order to reach your prospects.

For More Information, Contact Justin Jung at Justin@SEMexpertise.com or by Completing This Form