Have you seen the type of salaries that pay per click advertising experts and search engine optimization consultants are currently commanding in Canada? Clearly, the search industry is making some people rich. Here are some typical salaries in:

Most search engine marketing practitioners are self-taught, learning the trade by experimenting with their own sites, researching trends, attending conferences and participating in discussion forums and so employers don't generally require SEO / PPC certification or a tertiary qualification as a pre-requisite for a position in the industry.

However, candidates who hold a marketing degree or specific industry certification in Search Engine Marketing may well have an edge over their fellow applicants when it comes to interview selection.

As mentioned in relation to search engine salaries, there are literally many more jobs than there are skilled marketers to fill them. This extreme demand means many companies are looking for you if you have Search Engine Marketing expertise (no matter how many years experience you have and what degree you have). In other words, you will find a job easily and at the same time, you will also get a good salary.